activation


breathable sponsorship

P&G, 2023

The sponsorship that boosts the athlete’s respiratory performance.

publicis

EXECUTIVE CREATIVE DIRECTOR
FABIO ASTOLPHO, Dani Ribeiro

CREATIVE DIRECTOR
Luti Nobre, jairo anderson

ASSOCIATE CREATIVE DIRECTOR
isadora greiner, Luciana Lima

ART DIRECTION
Carolina Weber

COPYWRITING
Leo MilhomeM