film, social, pos


world's end

skol | ambev, 2019

Skol beer developed a supermarket cart that drives people with visual impairments during their shopping. and, to launch this, we created a film starring a blind actor and accessible social media.

paim

Creative Director
Rodrigo Pinto

Head
Fábio Piucco

art direction
carolina weber

copywriter
Lucas Alcorta

Film
Santa Transmedia

Directors
1967

Accessible Cart concept
Luana Silva,
Max Fonseca
e Desireé Oliveira