activation
BLOOD
HUNTERS
ARGENTINA's red cross, 2014
Only 1.5% of the Argentine population donates blood. 8% less than would be required.
People who get a tattoo cannot donate blood for a year. Rather than seeing this as an obstacle, we make it the solution.
brother escuela de creativos
CREATIVE DIRECTOR
Juan Rezzónico
ART DIRECTION
Carolina Weber, Felipe Martins
COPYWRITING
Carolina Weber, Felipe Martins
MOTION
Carolina Weber