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OOH, integrated
time for new ideas
unisinos, 2016
Our challenge was to talk about the urgency to solve the world's problems. And for that we created, with the help of researchers and professors from Unisinos university, timers with countdowns, which showed the time remaining for major problems to happen or become even worse. OOH. Internet. Radio. TV.
All media were synchronized.
escala
CREATIVE DIRECTOR
Saulo Szinkaruk
ART DIRECTION
Carolina Weber
COPYWRITING
Cristina Carvalho, Saulo Szinkaruk
![](https://images.squarespace-cdn.com/content/v1/647798d8f5fc5f3d389c19b6/faa9c799-e287-46b7-af1d-51aa54f8cd3f/IMG_1022-3.jpg)
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radio spots
We created a content hub that further deepened the campaign's subjects, and showed new ideas in each area. This way, we raise the discussion of important issues and strengthen the position of Unisinos as a hub for innovation and research.
over 4MM IMPACTS
The brand recognition
generated by outdoor media grew
+ 600%
And we showed that everyone can be
part of the solution
The billboards reached over