activation
P&G, 2023
publicis
breathable sponsorship
Many football players around the world have been seen applying Vicks VapoRub on their jerseys during matches to clear their airways to breathe better. It was time to make it official.
EXECUTIVE CREATIVE DIRECTOR
FABIO ASTOLPHO, Dani Ribeiro
CREATIVE DIRECTOR
Luti Nobre, jairo anderson
ASSOCIATE CREATIVE DIRECTOR
isadora greiner, Luciana Lima
ART DIRECTION
Carolina Weber
COPYWRITING
Leo MilhomeM
Clio health
Creative Use of Media
silver
CCSP
Shortlist | Ação Promocional ou de Marketing Direto | Pharma
Shortlist | OOH
Shortlist | PR
Shortlist | Branded Content
Shortlist | creative use of media
effie awards brasil
shortlist
