PACKAGE, PRINT, SOCIAL

#BORA
DIVIDIR
ESSA BARRA

hershey's, 2023

This year, Hershey’s turned sorority into a gesture. And, its bars, in a real connection tool between all women. A powerful way to support and inspire each other to share the burden of the daily challenges they face and build an incredible network of support and unity. From them to them. #HerForShe

publicis

EXECUTIVE CREATIVE DIRECTOR
Dani Ribeiro

CREATIVE DIRECTOR
Luti Nobre

ASSOCIATE CREATIVE DIRECTOR
Luciana Lima

ART DIRECTION
Carolina Weber, carolina marques

COPYWRITING
James doring

Pitch creative team
laura azevedo, claudia cecilia, deh bastos, ileana millan, nathalia fernandes, carla said